2010-02-10

Menicon partners with Optimed in exclusive distribution agreement

Optimed and Menicon

From left to right: Mr. Roy Dave, Director Optimed, Dr. Hidenari Tanaka, Menicon President, Dr. Trusit Dave, Director Optimed, Mr. Toshio Matsushima, Senior Executive Officer Menicon.

Menicon secure exclusive distribution rights to Optimed's innovative patient education software platforms CAPTIV8online and i-Vue WEB for Japan and Taiwan.

Nagoya, Japan, 10 February 2010 - Menicon Co., Ltd. announces the expansion of Optimed products in the Asian market by becoming the exclusive distributor in Japan and Taiwan.

Menicon will offer eye-care professionals in Asia the opportunity to grow their practices using Optimed's CAPTIV8online communication service and i-Vue WEB content driven digital signage software.

Commenting on the partnership, Dr. Trusit Dave, Director of Optimed said: "I am delighted to have a global company like Menicon to partner with in Japan and Taiwan. Menicon's strong presence in these markets will allow us to present our technology to a large base of potential users."

CAPTIV8online is a web-based 3D animation communication software that can be used chair-side to draw over video in order to upgrade and enhance communication with patients. Uniquely, this technology also enables consumers to view the content in their homes and share the content with colleagues using the well-established principles of viral marketing. CAPTIV8online also enables patients to request appointments with practices and thereby generates incoming 'leads'.

i-Vue WEB is a commercial grade digital signage software that is powered by Optimed's 3D animations. Furthermore, i-Vue WEB enables playlists and personalised messages to be 'pushed' to many installations remotely. 
I-Vue WEB offers practitioners the ability to display 'live' news and weather feeds in order to present high quality information at the point of purchase.

"As people around the world increasingly adopt the use of social networking and the internet into their daily lives, Menicon sees the need and potential to harness the capabilities of i-Vue Web and CAPTIV8online to explain complex information about eye health to its target audiences", commented Mr. Toshio Matsushima, Senior Executive Officer, Menicon Co. Ltd. "/The idea that a picture is worth a thousand words can now be multiplied exponentially with the easy re-distribution of dynamic digital content to help patients make informed decisions about their eye health."

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